(Thank you Melina for creating the image)

I heard this quote from Courtney Hance (Founder Branding Firm) as she put into perspective the focus of having branding message starts inside the company. She talked about companies needing three messages to be incorporated into their branding message.

• What do you do?
• Why do you do it?
• How do you do it?

As a career coach,  I believe her messages can used for  individuals in their job search.

What do you do?

It is your career objective, the job you want and what do you visualize doing during your workday.

Why do you do it?

It is about your fondness for doing a job,  what excites you doing the job, it is your enthusiasm for doing the job and why you love doing that role?

How do you do it?

This is all about what makes you unique in how you approach your job, how you interact with others, how you respond to challenges and how you can make the company successful.

If you can describe your three messages,  you create clarity and confidence in who you are and the values you bring to the table  to make you shine as a potential candidate.

If you do not know how to articulate your clarity, please contact me — I have over 20 years’ experience coaching individuals in  their  successful job search.